![]() ![]() The increasing blurring between voluntary health promotion practices, professional health promotion, government and corporate strategies requires acknowledgement, as does the increasing power wielded by digital media corporations over digital technologies and the data they generate. It is contended that many digitised health promotion strategies focus on individual responsibility for health and fail to recognise the social, cultural and political dimensions of digital technology use. I begin with an overview of the types of digital technologies that are used for health promotion, and follow this with a discussion of the socio-political implications of such use. This article provides a critical commentary on digitised health promotion. Some of these practices are voluntarily undertaken by people who are interested in improving their health and fitness, but many others are employed in the interests of organisations and agencies. Privacy and security concerns are rated the number one reason for the slow rate of health IT adoption.Ī range of digitised health promotion practices have emerged in the digital era. Key issues that have to be explicitly addressed in health IT are privacy and security concerns, health literacy, unawareness, and usability. PHR usage is increasing rapidly due to PHR integration with provider health systems and health insurance plans. ![]() Consumers believe PHRs are the most beneficial health IT. In regard to mHealth technologies, minority Americans, compared with White Americans utilize social media, mobile Internet, and mobile applications more frequently. Gathering health information online is the favored pathway for healthcare consumers as it is used by more consumers and more frequently than any other technology. The most frequently used health information technologies by consumers are gathering information online, mobile health (mHealth) technologies, and personal health records (PHRs). Finally, exploring future demand and predictions will expose significant opportunities for health IT. To fully uncover consumer patterns it is imperative to recognize common barriers and which groups they disproportionately affect. It is increasingly important to understand consumer health IT patterns including who is using specific technologies, how technologies are accessed, factors associated with use, and perceived benefits. Health IT is now seen as a fundamental aspect of patient care as it stimulates patient engagement and encourages personal health management. The amount of health information technology (Health IT) available through the Internet is immeasurable and growing daily. ![]() Internet usage and accessibility has grown at a staggering rate, influencing technology use for healthcare purposes. ![]()
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